John Horter’s Blueprint for Agricultural Business Success

Family Farming

Jul 30

Get an in-depth look at John Horter’s dedication to farming and entrepreneurship in his farmer feature below.

John Horter is a fifth-generation farmer near Andover, South Dakota. He operates his family farm with his father, wife Jaclyn, and children, Dane and Regan. John's journey into farming was influenced by his family's legacy, but it was his innovative spirit that led him to diversify and expand their operations.

Close-up of John Horter's red tractor in South Dakota, with gauges and controls.

south dakota farmer john horter working on an old red tractor

John Horter, a South Dakota farmer, wearing a hat and sweatshirt, works on an old red tractor.

A Legacy of Farming

John's family has been farming the same land for generations, with John growing up just half a mile from where he lives now. The legacy of farming runs deep in his blood, and it was a natural path for him to follow. Despite exploring other opportunities, John always found his way back to the farm.

John Horter's grain silos standing tall in a South Dakota field.

South Dakota farmer John Horter tending to his cattle in a field.

Three cows in a sunny field, owned by John Horter, a South Dakota farmer, grazing peacefully.

Diversified Operations

John Horter's car repair shop at Horter Farm and Ranch Supply Store in South Dakota with a car in the garage.

John Horter and four others standing in front of a garage door at Horter Farm and Ranch Supply Store in South Dakota.

John has successfully managed to diversify his farming operations. In addition to growing corn and soybeans, he raises cattle and operates a farm and ranch supply store. This store, started about ten years ago, fills a vital need in their community by providing essential supplies and excellent service to fellow farmers.

A man in a hat standing in front of a computer at Horter Farm and Ranch Supply Store.

Street light with sign for Horter Farm and Ranch Supply Store.

Innovation and Entrepreneurship

John's entrepreneurial spirit led him to develop a farming product called The Rock Block that he patented and now sells across the United States and Canada. His innovative approach to problem-solving has not only benefited his own farm but has also helped other farmers facing similar challenges.

A tractor cutting hay in a field with the Rock Block installed.

John Horter's green tractor with a large blade, used in South Dakota with a Rock Block hay curtain installation.

John Horter's hand grips metal for hay curtain replacement for The Rock Block in South Dakota.

Daily Life on the Farm

Life on the farm is busy and unpredictable. John starts his days early, often before dawn, and works late into the evening. With multiple employees and various operations to manage, flexibility is key. John’s son, Dane, is already showing an interest in farming, helping out whenever he can.

Looking to the Future

John is committed to expanding his farming operations and ensuring the farm remains a viable and thriving business for future generations. His dedication to innovation and sustainability is paving the way for his children, who may one day take over the family farm.

John Horter working on a machine in a garage as a South Dakota farmer

John Horter, a South Dakota farmer in a hat and gray sweatshirt, works on a tool at the Rock Block.

Check out John’s conversation with Hungry for Truth ambassador, Loghin Welch. She goes into her perspective about farming, calving, and being a diversified entrepreneur herself.